Social Media Content Creator Agreement

What is a content creator agreement in Australia?

A content creator agreement, also referred to as an influencer agreement, is a legally binding contract between a business and a creator or influencer that defines the terms and conditions of content creation and collaboration for social media platforms. This document specifies the type of content to be created, mutual parties’ rights and obligations, payment terms, allocation of created intellectual property rights, etc.

A content creator agreement is commonly used to establish brand ambassador relationships between a brand and an influencer or to engage a creator for specific promotional campaigns.

The parties involved in an Australian content creator agreement are:

• The client – a business or startup hiring an influencer for ambassadorship and/or content creator services.
• The influencer – an individual who has an established social media presence on TikTok, Instagram and YouTube and who is willing to collaborate.

The present content creator agreement can be suitable for small businesses, online startups, influencers, social media content creators or well-established brands seeking to formalise collaboration terms.

What should be included in the content creator agreement template?

Australian laws do not prescribe a mandatory format for a content creator agreement template. Normally the document must include a list of important elements to ensure the final document is complete.

Scope of Influencer’s Services

In this part of a contract, parties must define which exact services a content creator or influencer is required to provide. These can be divided into three key components:

• Social Media Platform. The document must include the influencer’s nickname for the account and the name of a social media platform from where services should be provided (such as TikTok, YouTube, or Instagram).
• Final Deliverables. The document should also specify the type of final deliverable in which the services should be provided – for example, reels, posts, blogs, stories, etc.
• Timeframe. An influencer can be engaged for a one-time project or for ongoing cooperation. That’s why it is important to include the clear commencement date, duration of cooperation, and main milestones.

Payment Terms

An influencer agreement template Australia should also outline payment terms and conditions, including the following:

• type of remuneration (for example, per post, per month, or fixed fee);
• acceptable payment methods;
• invoicing period;
• additional bonuses.

Influencer’s Warranties

To enter into this influencer agreement template Australia an influencer or content creator should be able to confirm certain facts, including:

• that an influencer or creator is at least 18 years old;
• that information provided about the influencer’s audience is true and correct;
• that all content created should be marked as “ad” or “sponsored”;
• that all content should comply with Australian laws, including Australian consumer laws.

Termination

Parties to this social media influencer agreement should be able to terminate it any time by sending a prior written notice.

The notice period could be of any duration from several days to a couple of weeks. It is also possible to define the list of circumstances in which either party should be able to immediately end the contract. For example, the client should be able to end the contract once the creator’s audience drops by 25%.

Confidentiality

For a business influencer agreement template Australia it is important to ensure that all information exchanged in the course of cooperation is protected. It means that either party should not be able to disclose or to share information about the other party. Such a contractual limitation is known as a confidentiality clause. Under this clause, either party’s confidential information, such as financial, legal, sales and other types, cannot be disclosed to third parties.

Additionally, parties may conclude a separate confidentiality agreement for a deeper protection of their sensitive information.

Why choose this content creator agreement from FasterDraft?

By customising your content creator agreement with FasterDraft, you get a fully personalised legal document that:

• is fully tailored to your circumstances;
• is written in plain English and has a clear structure;
• is downloadable in both PDF and Word formats;
• is fully compliant with Australian consumer laws, AiMCO best practices and other federal laws;
• is fairly balanced to protect the interests of both parties involved;
• is suitable across Australia.

When should you use this influencer agreement template Australia?

Having an influencer agreement can be the right decision in the following situations:

• an influencer plans to collaborate with a new brand;
• startups engages a new brand ambassadors for their goods or services;
• well-established online businesses launch a social media campaign to promote their goods or services;
• any Australian business or individual who plans to engage an influencer to improve the brand’s visibility on social media.

The present document cannot be used, however, when the business or company hires an influencer or content creator by virtue of an employment contract.

How to customise a content creator agreement with FasterDraft?

To get a fully customisable document template, follow a few easy steps below.

1. Click the “Create Document” button.
2. Answer simple questions in the form.
3. Select a template’s format – influencer agreement template Australia PDF or Word.
4. E-sign document (optional).
5. Make a payment.

Your fully customisable document template is ready for instant download right after the purchase.