Social Media Influencer Agreement

What is a social media influencer agreement?

A social media influencer agreement is a legal contract between a social media influencer and a business regarding the marketing promotion of goods or services on social media. An influencer agreement helps to better shape marketing collaboration between the parties. It could be used for either of the following purposes:

• promotion of products or services for a specific brand;
• drive of sales;
• increase of brand awareness or popularity.

An influencer marketing agreement is signed between a brand or business (i.e., a client) and a blogger or social media influencer.

An influencer marketing agreement template lays out the following key elements:

• determine the scope and purpose of cooperation between the parties;
• precisely define the requirements for social media marketing content (e.g., number of posts, post content, frequency, posting schedule, etc.);
• compensation terms (e.g., payment model, payment method);
• division of intellectual property rights;
• termination clause and dispute resolution.

The present influencer marketing agreement template can be suitable for marketing of various types of goods or services on social media platforms like Instagram, Facebook, LinkedIn, TikTok, Snapchat, and many more.

What are key elements of a social media influencer agreement?

A good influencer marketing agreement template should always be tailored to the unique needs of every brand in order to reach their goals. At the same time, there is a mandatory list of legal clauses without which an influencer agreement cannot become legally binding:

Description of the parties

The details of a client (i.e., a person that orders social media marketing services) and a blogger should be included in the text of a future document. Specifically for this type of agreement, it is always better to refer to a blogger not only by their full name but also by their nickname used for social media.

Scope of work and final deliverables

This is the key element of every social media influencer agreement template.

The first thing parties should describe is a purpose of cooperation or main goal. Whether it is to increase brand awareness or to advertise new products, this is something that should be clarified directly in the text of a contract.

The second element is a detailed description of a scope of work. This is the exact list of tasks a social media influencer is required or expected to do. Tasks that are not listed as a scope of work from the outset won’t be included in a final price and thus should be charged separately.

Finally, every sample influencer agreement should include a list of final deliverables. In other words, how work done under the contract could be measured. In the case of an influencer agreement, the list of final deliverables may include the following elements:

• type and duration of posts, videos, reels, shorts, or other content;
• required hashtags, mentions, captions, or talking points (if any);
• used social platforms (e.g., if a blogger has a visible online presence on several social media platforms, parties have to specify on which exact platforms posting should be done);
• description of content.

Posting schedule and deadlines

A good influencer agreement contract should contain a posting schedule and clear deadlines. It not only helps to make a social media marketing campaign well-structured but also brings overall clarity of cooperation.

When creating a posting schedule, parties should be ready to answer the following question:

• Who should be responsible for creating a draft of future content?
• How should the prior approval of content be done?
• What is the frequency of posting (e.g., every day, once in two weeks)?
• What are the final posting dates?

Payment Terms

Every influencer marketing agreement template should include the clause about a blogger’s remuneration. In other words, all influencer marketing agreements should specify how much, when, and how a blogger should be paid.

Here are a few examples of payment models you can choose from:

• payment per project

A blogger is being paid one time for work done. A one-off payment can be released in full once the project is completed or before the marketing campaign starts. It is a common practice to split the payment 50/50—half of the price is being paid before the launch of a social media campaign, and the rest upon performance.

• payment per post

Under this payment model a blogger is being paid for every published post on social media.

• barter method

Many influencer marketing agreements in the beauty sphere offer bloggers their products for free. This is called barter. So basically instead of money for the work done, a blogger gets paid with goods or services.

• commission model

Some influencer agreements may offer bloggers commission payment. This is when a blogger gets a certain percent from sales of goods or services that he or she advertises on social media.

• mixed model

Depending on the industry or type of marketing campaign, some brands may offer a combination of various payment models. For example, an influencer marketing agreement template may include a fixed per-project fee as well as free samples of a brand’s products.

Parties should also discuss well in advance how a blogger should be paid—bank commission, cash, PayPal, crypto, etc.

Reputation and public appearance

It is especially common for well-known brands to lay out do’s and don’ts bloggers can do while promoting the brand’s products or services. A typical influencer agreement may impose the following limitations:

• non-cooperation with other similar brands or a brand’s direct competitors;
• list of prohibited actions on social media (e.g., comments on politics, violent speech, etc.);
• list of non-acceptable behavior (e.g., public drug or alcohol incidents).

Compliance requirements

As a blogger represents a brand on social media, most influencer agreement templates include a so-called compliance clause. Under this clause a blogger usually undertakes to follow certain rules or guidelines while working with a brand, for example:

• avoid misleading claims or statements that can violate US federal consumer laws;
• comply with general brand guidelines (e.g., tone, style);
• comply with general tax regulation.

Duration and termination

Every sample influencer agreement should have their start date and end date.

It is also possible to conclude an influencer agreement contract for an indefinite period of time. In that case, the text of a contract should outline the list of circumstances in which either party can terminate such a contract.

The list of typical grounds for termination of a social media marketing agreement may include the following:

• failure to pay commission on time;
• failure to comply with brand guidelines;
• failure to adhere to the posting schedule;
• delay with content’s approval, etc.

Signatures

Every influencer marketing agreement should be signed by both parties in order to become a legally binding contract. It does not matter if the parties sign such a contract by hand or using e-signature tools.

Get your customized influencer marketing agreement at Faster Draft

Faster Draft allows you to generate a fully personalized social media influencer agreement template in a few minutes. Follow the steps below:

• Press the button “Create Document”
• Answer a few simple questions in the questionnaire
• Select a document’s format: Social Media Influencer Agreement PDF or Word
• Make a payment
• Download your personalized template.