Sublicensing is the licensee’s right to grant some or all of their rights to use a trade mark to a third party.
For example, the licensee receives the right to use the trade mark in promotional materials, advertising campaigns or digital marketing content. The licensee decides to transfer further the right to use a licensor’s trade mark in digital content to a third party. Such a transfer is considered a sub-licence, and the text of a trademark licence agreement shall clearly outline if the sublicensing is allowed or not.