Deliverables in a social media campaign are the specific items or outcomes that the marketer or agency agrees to produce and deliver. These can include:
– Content calendar
– Social media posts (text, images, videos)
– Ad creatives
– Captions and hashtags
– Performance reports
– Influencer content
– Engagement metrics (likes, shares, comments)
They define what the client will receive and help measure the campaign’s progress and success.